According to Peter Morville<\/a>, the purpose of your IA is to help users understand where they are, what they\u2019ve found, what\u2019s around, and what to expect.\u00a0 As a result, your IA informs the content strategy by identifying word choice as well as informing user interface design and interaction design through playing a role in the wire-framing and prototyping processes.<\/p>\nIn other words, IA is the backbone of the digital service you\u2019re creating. It may be a website, mobile application, newsletter, landing page for your performance campaign etc.\u00a0What good information architecture does for you is\u00a0to organize the content in a proper and easy way for the users to understand.<\/p>\n
So, why would you care about IA? Well, just think of how bad user experiences reflect on your business. You lose trust, you lose business. You may name it sale leads, newsletter subscribers, bad online reputation, frustrated clients etc. At the end of the day, shareholders expect to profit. Yes, some of you may say that it\u2019s not all about money\u2026 and you are right! However, if your dream when doing business also involves some kind of greater good, you need the cash and for that to keep coming you must have really happy and loyal clients willing to buy your products and services.<\/p>\n
<\/p>\n
My advice to you<\/h2>\n Forget for a while the tones of data your expensive researches give you! Go out there on the field, in-store, talk to your real customer. Get to know them for who they really are, not by statistics. My experience says you\u2019ll be surprised by what valuable insights they can give you. Hopefully, this might at least make you think twice about your approach when thinking about (re)designing your online projects.<\/p>\n
\n
\n
\n
\n
<\/p>\n<\/div>\n
<\/p>\n<\/div>\n
<\/p>\n<\/div>\n
<\/p>\n<\/div>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In one of my previous articles on information architecture, I concluded that for various reasons this is a discipline that can hardly be explained with one single definition. Therefore, this time I thought I should focus on explaining IA and why does it matter so much to clients engaging in digital environment by showing a clear example. <\/p>\n","protected":false},"author":2,"featured_media":11947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[51,40,42],"yoast_head":"\n
Why Clients Should Care about Information Architecture (IA)<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n