{"id":258,"date":"2019-08-17T15:47:29","date_gmt":"2019-08-17T15:47:29","guid":{"rendered":"https:\/\/new.ambogdan.com\/writing-for-web-top-7-favorite-nielsen-articles\/"},"modified":"2020-10-09T00:25:48","modified_gmt":"2020-10-09T00:25:48","slug":"writing-for-web-top-7-favorite-nielsen-articles","status":"publish","type":"post","link":"https:\/\/businessbooster.ro\/writing-for-web-top-7-favorite-nielsen-articles\/","title":{"rendered":"Writing for the Web – Top 7 Favorite Nielsen Articles (Update)"},"content":{"rendered":"

The whole context of writing for the web has changed and most probably will continue to do so. This is thanks to all empowering devices and technologies that come up on the market at an accelerated pace.<\/p>\n

I’ve grown up as a professional with Jakob Nielsen’s articles, books and must-attend Usability Week.\u00a0 So it’s no wonder, I’ve been telling everybody interested in exploring digital that useit.com<\/a> is one great starting point. This time, I thought I should concentrate on recommending some of the best pieces of advice given by Nielsen on writing for the web. Putting them in practice might increase the chances of your texts of being read by online users.<\/p>\n

Writing for the web …<\/h2>\n

Everybody\u00a0writes something. Today more than ever. It may well be a Twitter or Facebook post, a\u00a0blog post,\u00a0an online article etc. Whether we call ourselves writers, content creators\u00a0or generators,\u00a0authors or simply amateurs, we all want the message to reach our\u00a0audience.<\/p>\n

The reality is that the audience is very volatile, always on the move. They are always one click away from another website. On top of this, those potential readers are reaching these messages from all sorts of devices. Not to mention, master Google and its algorithms. This raises new challenges not only for those looking for a good story but especially for those of us writing for the web.<\/p>\n

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\"eye-tracking\"
Source: Eye-tracking.gov<\/figcaption><\/figure>\n

Users don’t read, they scan<\/h2>\n

It’s a totally different new game. It forces writers to understand and learn a new set of skills, rethink the way they write. One cannot think of writing for the web unless first understand how users read online<\/a>.<\/p>\n

A Nielsen’s research on how people read websites they found that only 16 % of the users read word-by-word.\u00a079% of the test users always scan any new page. Nielsen goes even as far as claiming that:<\/p>\n

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“They don’t. People rarely read web pages word by word, instead, they scan the page picking out individual words and sentences.”<\/p><\/blockquote>\n

If you are sceptical about such findings, just look at the eye-tracking proofs Nielsen uses.<\/p>\n

Write for the readers<\/h2>\n

In\u00a0User-centric vs. Maker-centric Language: 3 Essential Guidelines,<\/a> Nielsen offers\u00a0three tips you should have in mind to create a user-centric copy:<\/p>\n