{"id":200,"date":"2015-07-28T15:30:00","date_gmt":"2015-07-28T15:30:00","guid":{"rendered":"https:\/\/new.ambogdan.com\/back-to-content\/"},"modified":"2020-07-06T03:38:00","modified_gmt":"2020-07-06T03:38:00","slug":"content-news-fitbit","status":"publish","type":"post","link":"https:\/\/businessbooster.ro\/content-news-fitbit\/","title":{"rendered":"Back to Content News"},"content":{"rendered":"

Some months ago I was telling you that content is not an afterthought<\/a>, neither a commodity, a stand-alone project, nor a necessary evil. I was also explaining why not and how you can manage it successfully. This time, I\u2019ve chosen to share with you three interesting articles I\u2019ve read on content-related topics in the last two weeks. Hopefully, you’ll find them useful.<\/p>\n

How Fitbit is using content<\/h2>\n

Fitbit bets on the power of content strategy and is looking for ways to deliver relevant, meaningful and dynamic content to people. They hope to achieve this by bringing on board a managing editor from Shape magazine and by building a network of ambassadors recognized as experts in their domain, from sleep to nutrition to fitness and yoga. Read the full story on Fastcocreate.com<\/a>.<\/p>\n

How people really search<\/h2>\n

Blue Nile Research study, “Psychology of the Searcher,”<\/em> observed people as they searched for information online and found some significant differences between what people search for and how sites create content. This results in searchers getting less relevant answers to their queries. It seems the key to solving this problem is not quite rocket-science, yet it does involve a combination of keyword tools, real-person research when possible, and knowledge of how people search and how they move through a product funnel. Find out more about how people really search on econtentmag.com<\/a><\/p>\n

Tips for testing your content<\/h2>\n

Any content creator should know quite well that when paying attention to how people read, interpret, and access content, you can gain a greater understanding of how to communicate, structure, and format information. To make sure your content meets users\u2019 needs expectations, one can use different testing techniques. Hoa Loranger, one of Norman Nielsen Group\u2019s expert team, reveals six great tips for testing your website\u2019s content. Learn more about testing website content on nngroup.com<\/a><\/p>\n

That would be all on content .. for now!<\/p>\n

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Just like you, I love original and relevant content, yet from personal experience I know creating it is no simple task. It requires, passion, time, knowledge and resources. This month I\u2019ve came across three interesting articles related to content, so I\u2019m sharing them with you hoping you\u2019ll find them useful. <\/p>\n

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