{"id":194,"date":"2015-01-03T06:59:00","date_gmt":"2015-01-03T06:59:00","guid":{"rendered":"https:\/\/new.ambogdan.com\/world-ia-day-wiad-2015-bucharest\/"},"modified":"2020-10-08T23:50:03","modified_gmt":"2020-10-08T23:50:03","slug":"wiad-2015-bucharest-world-ia-day","status":"publish","type":"post","link":"https:\/\/businessbooster.ro\/wiad-2015-bucharest-world-ia-day\/","title":{"rendered":"Join World IA Day 2015 @ Bucharest"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><em>World Information Architecture Day<\/em> reached its 4th edition in Romania. Driven by the desire to empower the community to shape the practice of information architecture, <a href=\"http:\/\/www.rga.com\" target=\"_blank\" rel=\"noopener noreferrer\">R\/GA Bucharest<\/a> and <a href=\"http:\/\/www.makesense.ro\" target=\"_blank\" rel=\"noopener noreferrer\">MakeSense<\/a> join their forces to make WIAD 2015 happen. All those people passionate about information architecture, user experience and digital content <\/span><span style=\"font-weight: 400;\">gather on February 21st at <em>Copper&#8217;s Pub. <\/em>\u00a0For the first time ever, WIAD Bucharest will have two amazing and award-winning speakers from R\/GA London.\u00a0<\/span><\/p>\n<figure id=\"attachment_13093\" aria-describedby=\"caption-attachment-13093\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13093 size-full\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/IAglobal.png\" alt=\"\" width=\"750\" height=\"296\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/IAglobal.png 750w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/IAglobal-300x118.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-13093\" class=\"wp-caption-text\"><em>World IA Day &#8211; The growing global community of Information Architecture<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>Architecting Happiness<\/h2>\n<p>As you may already know, each year World IA Day has a special theme for the event. This year, the central theme is <em>\u201cArchitecting Happiness\u201d<\/em> and refers to the way a well made informational architecture can increase the happiness degree of the online user, following the interaction with mobile websites and apps.<\/p>\n<p>Therefore, on February 21, we shall try to find answers to questions we believe to be critical to the future of how we practice information architecture:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">How can information affect happiness?<\/span><\/li>\n<li>How can we best architect structures for information that promote happiness?<\/li>\n<li>What work are organizations doing to bridge the gaps we face as we transition from a primarily analogue to a primarily digital way of life?<\/li>\n<\/ul>\n<p>We shall do this together with the help of some awesome international and local speakers. Below you will find a brief presentation of the event, but you can also keep an eye on <a href=\"http:\/\/2015.worldiaday.org\/locations\/bucharest-romania\/\" target=\"_blank\" rel=\"noopener noreferrer\">World IA Day website<\/a>\u00a0or <a href=\"https:\/\/www.facebook.com\/pages\/WIAD-Bucharest\/770004453096047\" target=\"_blank\" rel=\"noopener noreferrer\">WIAD2015 Bucharest<\/a> Facebook page.<\/p>\n<h2>Joining WIAD 2015 Bucharest<\/h2>\n<p><img decoding=\"async\" class=\"alignright\" title=\"WIAD 2015\" src=\"http:\/\/static1.squarespace.com\/static\/54c4b404e4b07ef5452f1b92\/54c549a4e4b0a94b97c8077b\/55a20219e4b02901ebbf5e2c\/1481221655688\/wiad.pngwiad?format=original\" alt=\"WIAD 2015\" width=\"300\" height=\"234\" \/><\/p>\n<p>World IA Day Bucharest is an invitation-based only event. While the number of requests is very high, there are only 150 seats available. Therefore, if you have compelling reasons for attending this event, send an email to the organizers at\u00a0 <a href=\"mailto:WIADbucharest@gmail.com\" target=\"_blank\" rel=\"noopener noreferrer\">WIADbucharest@gmail.com\u00a0<\/a> Our team will get back to you with an answer as soon as possible. Thank you!<\/p>\n<p>Registration starts at 9.30 AM! I know it&#8217;s early for a Saturday, but we&#8217;ll have a chance to catch up over coffee and croissant until 10.30 AM when the first presentation begins. Lunch will be served around 1.00-2.00 PM and sweats around 4-4.30 PM. If you feel like having a beer, whiskey or cocktail,\u00a0\u00a0there are plenty of choices, but it&#8217;s all on you! The conference will end around 6-6.30 PM with a networking session.<\/p>\n<h2>Goodies for those passionate about IA<\/h2>\n<p>Our local and global sponsors made sure all participants coming at WIAD 2015 Bucharest we&#8217;ll go home with some really nice goodies.<\/p>\n<ul style=\"margin-left: 40px;\">\n<li><a href=\"http:\/\/rosenfeldmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rosenfeld Media<\/a>\u00a0\u2014\u00a01 full digital library<\/li>\n<li><a href=\"http:\/\/www.axure.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Axure<\/a>\u00a0\u2014\u00a01 Axure Pro\u00a0license<\/li>\n<li><a href=\"http:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">User Testing<\/a>\u00a0\u2014\u00a01 package of 10 user tests<\/li>\n<li><a href=\"http:\/\/aycl.uie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">UIE<\/a>\u00a0\u2014\u00a060-day access to the All You Can Learn library for all attendees<\/li>\n<li><a href=\"http:\/\/proto.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Proto.io<\/a>\u00a0\u2014\u00a060-day &#8220;Freelancer&#8221; level subscription for all attendees;\u00a050% off any plan for all attendees<\/li>\n<li><a href=\"http:\/\/www.justinmind.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Justinmind<\/a>\u00a0\u2014\u00a01 perpetual license<\/li>\n<li>Peter Morville,\u00a0<em><a href=\"http:\/\/www.amazon.com\/Intertwingled-Information-Everything-Peter-Morville-ebook\/dp\/B00MOR4B0W\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intertwingled<\/a>\u00a0<\/em>\u2014 2 books<\/li>\n<li>Kristina Halvorson &amp; Melissa Rach,\u00a0<a href=\"http:\/\/www.amazon.com\/Content-Strategy-Web-Kristina-Halvorson\/dp\/0321808304\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Content Strategy for the Web<\/em><\/a>\u00a0\u2014 2 books<\/li>\n<li>Margot Bloomstein,\u00a0<a href=\"http:\/\/www.amazon.com\/Content-Strategy-Work-Real-world-Interactive\/dp\/0123919223\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Content Strategy at Work<\/em><\/a>\u00a0\u2014 2 books<\/li>\n<li>Moleskine\u00a0Smart Notebooks, Creative Cloud Connected &#8211; 2 items<\/li>\n<li>Moleskine Notebooks, Hobbit edition\u00a0\u2014 3 items<\/li>\n<\/ul>\n<h3><span style=\"color: #999999;\">Special Guest @ WIAD2015 Bucharest<\/span><\/h3>\n<h2>Dumitru Prunariu &#8211; On what means to pursue your own happiness<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-13087 size-medium\" title=\"Dumitru Prunariu\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/dumitru-prunariu-300x212.png\" alt=\"Dumitru Prunariu\" width=\"300\" height=\"212\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/dumitru-prunariu-300x212.png 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/dumitru-prunariu-1024x722.png 1024w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/dumitru-prunariu-768x542.png 768w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/dumitru-prunariu.png 1065w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What better way to start a day about happiness, if not with an inspirational true story shared with us by Mr Dumitru-Dorin Prunariu, Romania\u2019s first astronaut and former President of the Association of Space Explorers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">His life story is nothing but a strong proof that dreams, no matter how daring, can become a reality. But, there are more awesome speakers presenting at World IA Day 2015 Bucharest.<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/dorin52\" target=\"_blank\" rel=\"noopener noreferrer\">Follow Dumitru Prunariu on Facebook!<\/a><\/p>\n<h2><\/h2>\n<h2>WIAD 2015 Bucharest EVENT AGENDA<\/h2>\n<p>We believe 2015 World IA Day is going to be the most interesting edition so far in Bucharest. Here are our speakers&#8217; list and the case studies they will present to the audience.<\/p>\n<h2>Designing Users&#8217; Happiness<\/h2>\n<p><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13088 size-full aligncenter\" title=\"R\/GA London\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/rga-london.png\" alt=\"R\/GA London\" width=\"750\" height=\"303\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/rga-london.png 750w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/rga-london-300x121.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/strong><\/em><\/p>\n<p><em><strong>Ilia Uvarov (Creative Director) &amp; Mark Lloyd-Ruck (Experience Design Director)<\/strong> <\/em>from @ R\/GA London have award-winning stories to share. This time they will talk about the process and secrets of how R\/GA&#8217;s approach of Experience Design. This is the discipline that employs a 360 approach to how people experience brands and live with their products and services. And, it is put in practice for well-known brands such as O2, Beats, Turkcell and many others.<\/p>\n<h2>From Green to Magenta<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13089 size-full aligncenter\" title=\"grapefruit\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/grapefruit.png\" alt=\"grapefruit\" width=\"750\" height=\"293\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/grapefruit.png 750w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/grapefruit-300x117.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>My former colleagues from <em><strong>Grapefruit &#8211; Alecsandru Grigoriu (Design Lead) &amp; Ciprian Boiciuc (UX Designer) <\/strong><\/em>have a unique case study to present. You think you know a story, but you only know how it ends. To get to the heart of the story, you have to go back to the beginning. (King Henry VIII, The Tudors TV Series) &#8211; that&#8217;s a perfect motto for Telekom case study Grapefruit team will share with you for the first time ever. It&#8217;s the whole story of a project developed in almost two years, involved dozens of people and thousands of documentation pages. <a href=\"https:\/\/businessbooster.ro\/telekom-cosmote-website-case-study-wiad-2015\/\">Discover From Green to Magenta story<\/a><\/p>\n<h2>Carrefour Online &#8211; the interface with a new breed of consumers<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13090 size-full aligncenter\" title=\"possible\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/possible.png\" alt=\"possible\" width=\"750\" height=\"296\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/possible.png 750w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/possible-300x118.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><em><strong>Stefan Iarca (Country Head Romania, Possible)<\/strong> <\/em>shares the stories and learnings behind the design of the user interface of Carrefour Online. One of the most active e-commerce players in Romania, Carrefour online shop had its share of steps forward and backwards.<\/p>\n<h2>Happiness with Fredo &amp; Pid&#8217;Jin<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13091 size-full\" title=\"Fredo &amp; Pid'jin\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/fredo-pidjin.png\" alt=\"Fredo &amp; Pid'jin\" width=\"750\" height=\"299\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/fredo-pidjin.png 750w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/fredo-pidjin-300x120.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We are delighted to have <em><strong>Eugen Erhan &amp; Tudor Muscalu<\/strong><\/em> as speakers at WIAD 2015 event. They are the creators of <a href=\"http:\/\/www.pidjin.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fredo &amp; PidJin<\/a>, the Webcomic that tells the amusing and sometimes bizarre stories of two pigeons on a mission to destroy to world. Their stories have been shared by Washington Post, Mashable, TheNextWeb, Gizmodo and others. Mike Reiss (co-creator The Simpsons), Vince Gilligan (Breaking Bad), Zach Weinersmith (SMBC), Matt Inman (The Oatmeal) are just some of the millions of fans following Fredo &amp; Pid&#8217;Jin&#8217;s adventures. <a href=\"https:\/\/businessbooster.ro\/fredopidjin-wiad-2015-bucharest\/\">Read Humour &amp; Happiness Story @ WIAD<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-805 alignright\" src=\"https:\/\/new.ambogdan.com\/wp-content\/uploads\/2015\/01\/Tudor-Muscalu.jpg\" alt=\"\" width=\"202\" height=\"284\" \/><\/p>\n<h2>A Tiny Bit of Happiness in Healthcare<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13092 size-full\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/cactus.png\" alt=\"\" width=\"750\" height=\"284\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/cactus.png 750w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/cactus-300x114.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p class=\"\" data-pm-slice=\"1 1 []\">Patient happiness (on the long and the short term) is the goal of medical care. May this be a pleasant medical visit or a successful treatment, sometimes to solve big problems we have to look at the tiny things that get lost in such a complex architecture. A case study on the main Romanian medical networks which try to find where the tiny bits of happiness are getting lost too easy.<\/p>\n<h2>How Multiple Personality Brands Deal with Content.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13094 size-full\" title=\"MakeSense\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/makesense.png\" alt=\"MakeSense\" width=\"750\" height=\"321\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/makesense.png 750w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/makesense-300x128.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><strong>Raluca Bailescu (Managing Partner, MakeSense)<\/strong> and <strong>Alexandra Enachescu (Content Strategist)<\/strong> know very well that content takes different shapes and sizes. Therefore, they help all sorts of brands to create content for their channels considering the specific contexts. On February 21st at WIAD 2015, they will share some really interesting insights about six brands, their multiple personalities and content challenges they face. <a href=\"https:\/\/businessbooster.ro\/wiad-2015-bucharest-multiple-personality-brands\/\">Click here to discover the multiple personality brands are!<\/a><\/p>\n<h2>Andra Zaharia<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-13095 size-full\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/andra-zaharia-1.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/andra-zaharia-1.jpg 150w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/andra-zaharia-1-45x45.jpg 45w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>Last, but not least important! Special thanks need to be said to Andra Zaharia, World IA Day 2015 Bucharest&#8217;s presenter. Digital communications &amp; PR lady turned tech community wiz, Andra has been involved with startups &amp; tech companies\/ projects for a few years now. She one of the great supporters of World Information Architecture Day since its first edition, <a href=\"https:\/\/businessbooster.ro\/wiad-2012-bucharest-world-ia-day\/\">WIAD 2012<\/a>.\u00a0Let&#8217;s keep in touch!<\/p>\n<p>&nbsp;<\/p>\n<p>Follow WIAD2015 Bucharest\u00a0news on\u00a0<a href=\"https:\/\/twitter.com\/WIADbucharest\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u00a0<\/a>and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/WIAD-Bucharest\/770004453096047\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> &#8230; and if you would like to spread the word about the event, feel free to use #WIAD, \u00a0#IA, #IAI,\u00a0<a href=\"https:\/\/twitter.com\/WorldIADay\" target=\"_blank\" rel=\"noopener noreferrer\">@WorldIADay<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/WIADbucharest\" target=\"_blank\" rel=\"noopener noreferrer\">@WIADbucharest<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/IAI\" target=\"_blank\" rel=\"noopener noreferrer\">@IAI<\/a>. Thanks!<\/p>\n<h3>About IAI<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-11881 alignleft\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/information-architecture-institute-300x85.png\" alt=\"The Information Architecture Institute\" width=\"300\" height=\"85\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/information-architecture-institute-300x85.png 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/information-architecture-institute-200x56.png 200w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/information-architecture-institute-400x113.png 400w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2015\/01\/information-architecture-institute.png 422w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>WIAD is an initiative of\u00a0<a href=\"http:\/\/iainstitute.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Information Architecture Institute<\/a> (SUA) and takes place simultaneously in 38 cities from 24 countries across the world.\u00a0This year, the central theme is <em>\u201cArchitecting Happiness\u201d<\/em> and refers to the way a well made informational architecture can increase the happiness\u00a0degree of the online user, following the interaction with mobile websites and apps.<\/p>\n<h2>Later update: WIAD2015 Bucharest stories<\/h2>\n<p>World IA Day 2015 was a great success! If WIAD 2012 ended up with 60 participants, this year we had all sorts of records. 200 curios participants from agencies, clients and students. Not to mention, 13 speakers, 7 presentations and very engaging open discussion. If you want to find out more about the things we learned at World IA Day 2015 in Bucharest, you can read the following stories:<\/p>\n<ul style=\"margin-left: 40px;\">\n<li><a href=\"http:\/\/www.andrazaharia.ro\/cine-sunt-arhitectii-fericirii-wiad-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">Who are the architects of happiness<\/a>\u2014Andra Zaharia&#8217;s learnings at WIAD 2015 Bucharest (Romanian version only)<\/li>\n<li><a href=\"http:\/\/claudiatocila.ro\/world-information-architecture-wiad-2015-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">WIAD2015 Bucharest<\/a>\u2014Claudia Tocila&#8217;s post-event conclusions (Romanian version only)<\/li>\n<\/ul>\n<p>Hopefully, I find the time to tell you more about the case studies presented at the event, so stay tuned.<\/p>\n<div class=\" summary-block-wrapper summary-block-collection-type-blog summary-block-setting-text-size-small summary-block-setting-text-align-left summary-block-setting-design-list summary-block-setting-design-list-thumbnail-left summary-block-setting-metadata-position-below-content summary-block-setting-primary-metadata-date summary-block-setting-secondary-metadata-none summary-block-setting-show-thumbnail summary-block-setting-show-title summary-block-setting-show-price summary-block-setting-show-excerpt sqs-gallery-design-list \">\n<div class=\"summary-item-list-container sqs-gallery-container\">\n<header class=\"summary-block-header\"><!-- Collection Title --><\/header>\n<div class=\"summary-item-list sqs-gallery\">\n<div class=\" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled \">\n<div class=\"summary-thumbnail-outer-container\">\n<p><!-- End .summary-item --><\/p>\n<\/div>\n<p><!-- End .summary-item-list --><\/p>\n<\/div>\n<p><!-- End .summary-item-list-container --><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Romania joins for the fourth time the global IA community by organizing World IA Day.&nbsp;A day of sharing knowledge about&nbsp;Information Architecture, digital content and user experience.&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":11884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[58,60,61,40,42,63,65,69,70],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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