{"id":13112,"date":"2015-05-02T02:10:54","date_gmt":"2015-05-02T02:10:54","guid":{"rendered":"https:\/\/businessbooster.ro\/?p=13112"},"modified":"2020-10-09T02:54:35","modified_gmt":"2020-10-09T02:54:35","slug":"wiad-2013-bucharest","status":"publish","type":"post","link":"https:\/\/businessbooster.ro\/wiad-2013-bucharest\/","title":{"rendered":"WIAD 2013 Bucharest"},"content":{"rendered":"<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The first edition of <a href=\"https:\/\/businessbooster.ro\/wiad-2012-bucharest-world-ia-day\/\">World IA Day in Bucharest<\/a> exceeded our expectations, so WIAD2013 had to be even better! And for many reasons it really was!<\/p>\n<p>Located in of the trendiest location in downtown Bucharest, Antipa Cafe\u0301, the event brought together over 90 attendees excited to discover real-life stories and examples of information architecture, UX and content projects. The global theme of WIAD2013 was <em>&#8220;Exploring and expanding the ontologies of information architecture&#8221;<\/em>.<\/p>\n<h2>WIAD2013 Event Agenda<\/h2>\n<h3>Skin &amp; Bones: The Best User Experiences Combine Design and IA Meaningfully<\/h3>\n<ul>\n<li><strong>Eric Jensen (<span class=\"s2\"><i>Senior Experience Design Manager, Adobe<\/i><\/span>)<\/strong> \u2014 talked about the importance of User Experience and clear process; there were a lot of examples of &#8220;how to do it right&#8221; from Adobe applications<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"s2\">Information Architecture Optimization Based on Eye-Tracking Studies<\/span><\/h3>\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li><strong>Alexandru Zodieru (Cult Market Research) \u2014 <\/strong>introduced the audience some of the first eye-tracking studies performed in Romania and showed who the research learning were implemented later on in the UX redesign process.<\/li>\n<\/ul>\n<h3>Information Architecture Challenges for the Client<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li><strong>Yannis Kapsoulakis (Cosmote, Market Development Senior Manager)<\/strong> \u2014 he told a premiere content story on how the client managed the content. It was the first time ever in Romania when such a business case was presented by both Client and Agency (Grapefruit).<\/li>\n<\/ul>\n<h3><span class=\"s2\">Murder in the IA Express<\/span><\/h3>\n<ul>\n<li><strong>Alecsandru Grigoriu s\u0326i Alexandru Cahnit\u0326a\u0306 (UX Designers @ Grapefruit)<\/strong> \u2014 the audience simply overwhelmed Grapefruit team for awesome UX exercise to improve the transport eCommerce system for the Romanian Railway Carrier.\u00a0<a href=\"https:\/\/www.grapefruit.ro\/work\/cfr-user-experience-redesign-exercise\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read \u201cMurder on the IA Express\u201d case study<\/a>\u00a0on the agency website.<\/li>\n<\/ul>\n<h3><span class=\"s2\">The Day Lorem Ipsum Became Illegal<b><br \/>\n<\/b><\/span><\/h3>\n<p><strong>Marius Ursache (Founder &amp; Product Manager, Grapefruit)<\/strong> \u2014 talked about the importance of texts and great copywriting in user interface design. He also argued on why designers should know how to write! \ud83d\ude42<\/p>\n<h2>WIAD 2013 Bucharest<\/h2>\n<div id='gallery-1' class='gallery galleryid-13112 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/businessbooster.ro\/wiad-2013-bucharest\/wiad-2013\/'><img fetchpriority=\"high\" decoding=\"async\" width=\"270\" height=\"268\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013.png\" class=\"attachment-medium size-medium\" alt=\"WIAD 2013\" aria-describedby=\"gallery-1-13113\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013.png 270w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-150x150.png 150w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-45x45.png 45w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13113'>\n\t\t\t\tWIAD2013\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/businessbooster.ro\/wiad-2013-bucharest\/wiad-2013-2\/'><img decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-300x199.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-13118\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-300x199.jpg 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-768x508.jpg 768w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13118'>\n\t\t\t\tWIAD2013\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/businessbooster.ro\/wiad-2013-bucharest\/eric-jensen-adobe\/'><img decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/eric-jensen-adobe-300x197.jpg\" class=\"attachment-medium size-medium\" alt=\"Eric Jensen - Adobe\" aria-describedby=\"gallery-1-13116\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/eric-jensen-adobe-300x197.jpg 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/eric-jensen-adobe-768x503.jpg 768w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/eric-jensen-adobe.jpg 809w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13116'>\n\t\t\t\tEric Jensen, Adobe\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/businessbooster.ro\/wiad-2013-bucharest\/yannis-kapsoulakis\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"196\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/yannis-kapsoulakis-300x196.jpg\" class=\"attachment-medium size-medium\" alt=\"Yannis Kapsoulakis\" aria-describedby=\"gallery-1-13115\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/yannis-kapsoulakis-300x196.jpg 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/yannis-kapsoulakis-768x501.jpg 768w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/yannis-kapsoulakis.jpg 816w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13115'>\n\t\t\t\tYannis Kapsoulakis, Cosmote\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/businessbooster.ro\/wiad-2013-bucharest\/alexandru-zodieru\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"189\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/alexandru-zodieru-300x189.jpg\" class=\"attachment-medium size-medium\" alt=\"Alexandru Zodieru\" aria-describedby=\"gallery-1-13114\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/alexandru-zodieru-300x189.jpg 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/alexandru-zodieru-768x485.jpg 768w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/alexandru-zodieru.jpg 811w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13114'>\n\t\t\t\tAlexandru Zodieru, Cult Market Research\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/businessbooster.ro\/wiad-2013-bucharest\/wiad-2013-cfr\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-cfr-300x197.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-13117\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-cfr-300x197.jpg 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-cfr-768x503.jpg 768w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-cfr.jpg 806w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13117'>\n\t\t\t\tCFR\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/businessbooster.ro\/wiad-2013-bucharest\/wiad-2013-bucharest-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-bucharest-300x191.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-13119\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-bucharest-300x191.jpg 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-bucharest-768x488.jpg 768w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad-2013-bucharest.jpg 805w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13119'>\n\t\t\t\tAudience\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/businessbooster.ro\/wiad-2013-bucharest\/wiad2013-break\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"196\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad2013-break-300x196.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-13120\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad2013-break-300x196.jpg 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad2013-break-768x501.jpg 768w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/10\/wiad2013-break.jpg 807w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13120'>\n\t\t\t\tNetworking\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The first edition of World IA Day in Bucharest exceeded our expectations, so WIAD2013 had to be even better! And for many reasons it really was! Located in of the trendiest location in downtown Bucharest, Antipa Cafe\u0301, the event brought<\/p>\n","protected":false},"author":2,"featured_media":13122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[51,42,49,263,264,70],"class_list":["post-13112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-architecture","tag-content-strategy","tag-information-architecture","tag-user-experience","tag-wiad-2013","tag-wiad2013-bucharest","tag-world-ia-day"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WIAD2013 Bucharest - World IA Day - Antipa Cafe\u0301, February 9<\/title>\n<meta name=\"description\" content=\"The first edition of World IA Day in Bucharest exceeded our expectations, so WIAD2013 had to be better! 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