{"id":11816,"date":"2015-05-01T04:47:00","date_gmt":"2015-05-01T04:47:00","guid":{"rendered":"https:\/\/new.ambogdan.com\/world-ia-day-wiad-2012-bucharest\/"},"modified":"2020-10-10T07:48:26","modified_gmt":"2020-10-10T07:48:26","slug":"wiad-2012-bucharest-world-ia-day","status":"publish","type":"post","link":"https:\/\/businessbooster.ro\/wiad-2012-bucharest-world-ia-day\/","title":{"rendered":"World IA Day 2012 – How It All Started"},"content":{"rendered":"

This brief story is about World IA Day … To be more exact, it’s about how WIAD 2012, this unique educational event dedicated to information architecture<\/a>, arrived in Romania. It all started back in late autumn 2011 with Marius Ursache who told me “we should do this in Bucharest”. <\/em>Useless to say I said “yes”<\/em> and the adventure took off.<\/p>\n

And if you wonder why we did it, let me say two things. First of all, it was not just about Grapefruit being a UX & digital product development agency. It was also about a topic or discipline we all had an interest. We were passionate about it.<\/p>\n

I remember the first time I came across IA was back in 2000 when I joined OglivyInteractive Romania as an online copywriter.\u00a0 It sounded a little bit scary, yet it was so inviting, so tempting! So, I started paying attention and explore the unknown territory of Information Architecture (aka IA).<\/p>\n

This particular interest stayed with me across the years. I did my best given the organizational context to put in practice its key learnings. Or simply spread the word about information architecture.<\/p>\n

The Romanian local context<\/h1>\n

\"WIAD<\/p>\n

Although known and practised for years, back in 2012 Information Architecture (IA) in Romania was not either one of those cool topics that often appeared on the agenda of local digital events and neither had its stories printed in magazines or published online, yet, the need was there\u2026 clients did not really understand neither information architecture nor content; digital agencies were lacking dedicated specialists and had difficulties selling their clients’ such niche disciplines\u2026.<\/p>\n

And what better way was out there that could contribute to the digital education of the local community if not bringing World IA Day in Bucharest?\u00a0 So, Marius Ursache, Grapefruit team and I gave it a try.<\/p>\n

 <\/p>\n

WIAD 2012 – The first event dedicated to IA in Romania<\/h1>\n
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WIAD 2103 – audience<\/figcaption><\/figure>\n

On February 11, 2012, Bucharest was one of those 14 cities across all corners of the globe came together and launched the first edition of World IA Day. All our efforts were focused on bringing the Information Architecture community together. The first-ever WIAD 2012 main theme was Designing Structures for Understanding<\/em>.<\/p>\n

Thanks to few passionate specialists and friends, WIAD 2012 Bucharest participants witnessed for the first time ever a locally organized event that tackled topics such as information structures and organization, the importance of information architecture, user persona, user research, content generation and management etc.<\/p>\n

Great speakers and first-time-ever study cases<\/h2>\n

And it all happened thanks to few the local digital industry most respected leaders, passionate about digital and willing to share their knowledge and real-life stories:<\/p>\n