{"id":83,"date":"2014-03-21T13:27:36","date_gmt":"2014-03-21T13:27:36","guid":{"rendered":"http:\/\/demo.themegrill.com\/spacious\/?page_id=83"},"modified":"2020-08-11T14:59:04","modified_gmt":"2020-08-11T14:59:04","slug":"pets-of-champions-discovery","status":"publish","type":"page","link":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/","title":{"rendered":"Pets of Champions \u2014 A Start-up Like Digital Project Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"83\" class=\"elementor elementor-83\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2df44da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2df44da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41eb136\" data-id=\"41eb136\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-503c767 elementor-widget elementor-widget-image\" data-id=\"503c767\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/pets-of-champions-2.jpg\" class=\"attachment-large size-large wp-image-12565\" alt=\"Pets of Champions\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/pets-of-champions-2.jpg 750w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/pets-of-champions-2-300x120.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d1dcfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d1dcfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba9602c\" data-id=\"ba9602c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d44881 elementor-widget elementor-widget-text-editor\" data-id=\"8d44881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<blockquote>\n<p><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Lato, sans-serif; font-size: 16px; font-style: normal; font-weight: 400; color: rgba(26, 26, 26, 0.7); text-align: center; overflow-wrap: break-word;\">&#8220;Until one has loved an animal a part of one&#8217;s soul remains unawakened.&#8221;<\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Lato, sans-serif; font-size: 16px; font-style: normal; font-weight: 400; color: rgba(26, 26, 26, 0.7); text-align: center;\">&nbsp;<\/span><span style=\"font-family: Roboto; font-size: 16px; font-style: italic; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">&nbsp;Anatole France<\/span><\/p>\n<\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc4ee43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc4ee43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8892827\" data-id=\"8892827\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23a584e elementor-widget elementor-widget-text-editor\" data-id=\"23a584e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a start-up like digital project developed for Discovery Networks Europe! A three-month project from briefing to launch!\u00a0 <span style=\"font-size: 16px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-family: Lato, sans-serif; font-style: normal;\">Pets of Champions is a story about the love for animals and Anatole&#8217;s France words are the perfect motto for what we tried to support achieving Discovery project team.\u00a0\u00a0<\/span><\/p><p>A pet&#8217;s love can change one&#8217;s life. So, we aimed of bringing together some truly emotional stories about champions and their pets:\u00a0cats, dogs, lizards, turtle, parrots, snakes or other exotic animals.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb3f51 elementor-widget elementor-widget-heading\" data-id=\"4bb3f51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Pets of Champions - a start-up like digital project approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-416884e elementor-widget elementor-widget-text-editor\" data-id=\"416884e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It was Walt Disney who once said that\u00a0<em>\u201cIt\u2019s kind of fun to do the impossible!\u201d.<\/em>\u00a0For a few years I had this quote on one of my Grapefruit business cards. I still believe it and love it! In a way, I think it always had something to do with the kind of projects I got involved over the years, namely challenging ones although for different reasons. Pets of Champions project is no exception!<\/p><p>The way I see it, my personal challenge was to help Discovery launch a digital project in less than two months, yet without counting on too many resources. That meant choosing the tech platform, deciding on User Experience (UX) and information architecture (IA), defining content strategy, content development, social media and so on. And, of course, also manage the unexpected, but that comes with the territory!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197c865 elementor-widget elementor-widget-heading\" data-id=\"197c865\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Big Idea<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4a0327 elementor-widget elementor-widget-text-editor\" data-id=\"5b4a0327\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It all started with one of Discovery Networks\u2019 internal competition. As Delia Dobritoiu, Creator, Director and Producer of \u201cPets of Champions\u201d, everything started with:<\/p><blockquote><p>\u201cOne simple phrase in a presentation submitted to an internal contest, sponsored by our management. A few weeks later an email announced that the idea was voted as the winner and that they were expecting a strategy to create and implement it. The result: Pets of Champions, Powered by Discovery! Yet, the idea was not enough! Few other believers, myself among them, joined the party!<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2575a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2575a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfa749c\" data-id=\"cfa749c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de4c89 elementor-widget elementor-widget-heading\" data-id=\"2de4c89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-81c492f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81c492f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12635cd\" data-id=\"12635cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b3b3d elementor-widget elementor-widget-image\" data-id=\"77b3b3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.petsofchampions.com\/champions-and-pets\/julia-dujmovits-husky-kira\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/julia-dujmovits-e1595082765172.jpg\" class=\"attachment-large size-large wp-image-12568\" alt=\"Julia Dujmovits &amp; Kira\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ab5d79\" data-id=\"8ab5d79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd7e72c elementor-widget elementor-widget-text-editor\" data-id=\"cd7e72c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto; font-size: 16px; color: #7a7a7a;\">The Client wanted to try something new. Something they never tried before, namely to test the concept for a new type of show. <\/span>What better way to test it, if not by taking advantage of the digital channels? But, the Client did not want to settle with testing a new TV show concept.\u00a0 Discovery also team wanted to inspire people and engage them into the conversation. Get the share their own stories!\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-890469c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"890469c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b997aae\" data-id=\"b997aae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec9dd5b elementor-widget elementor-widget-text-editor\" data-id=\"ec9dd5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Therefore, <em>\u201cBuild your own Olympic moment!\u201d<\/em> became a driving principle.\u00a0 Yet, sport champions had to be brought on board and that&#8217;s exactly what happened. <a href=\"https:\/\/www.petsofchampions.com\/champions-pet-love\" target=\"_blank\" rel=\"noopener\">Olympic winter game champions<\/a> such as Julia Dujmovits (snowboarder), Anke Woehrer (snowboarder), \u0160\u00e1rka Strachov\u00e1 (alpine ski) and Konrad Nied\u017awiedzki (long track speed skater) agreed to share their pet stories.<\/p><p>The plan was for these admired champions to start the conversation. Next step was to bring ordinary people to share their touchy pet&#8217;s stories.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a37a219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a37a219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ccc42e\" data-id=\"8ccc42e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00fb30d elementor-widget elementor-widget-heading\" data-id=\"00fb30d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-06d7625 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06d7625\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-efe64ac\" data-id=\"efe64ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b8ec77 elementor-widget elementor-widget-image\" data-id=\"8b8ec77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/pets-grogan-e1595082782467.jpg\" class=\"attachment-large size-large wp-image-12567\" alt=\"pets - john grogan quote\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0fd225\" data-id=\"c0fd225\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-038e655 elementor-widget elementor-widget-text-editor\" data-id=\"038e655\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">As is the case with real business life, even really great projects that are totally worth face different types of challenges. This is also the case with Pets of Champions.<\/span><span style=\"font-family: Roboto; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0<\/span><span style=\"font-family: Roboto; font-size: 16px;\">Basically, we promised to help Discovery team launch a digital project in less than two months. That meant choosing the tech platform, deciding on User Experience (UX) and <a href=\"https:\/\/businessbooster.ro\/defining-information-architecture\/\">information architecture (IA)<\/a>, defining content strategy and development, social media and so on.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-acaf830 elementor-widget elementor-widget-text-editor\" data-id=\"acaf830\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 16px; font-style: normal; font-weight: 400;\">And, of course, also manage the unexpected, but that comes with the territory!<\/span><\/div><div>\u00a0<\/div><div><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 16px; font-style: normal; font-weight: 400;\">For many of you, I am sure this will sound familiar.\u00a0<\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 16px; font-style: normal; font-weight: 400;\">Briefly, these are the ones we had to overcome:\u00a0 \u00a0<\/span><b><br \/><\/b><\/div><ul><li><b>Launch date\/ timeframe<\/b><span style=\"font-weight: 400;\"> \u2014 We only had 90 days till launch when we started talking about the project. By the time papers were signed and project requirements and deliverables agreed on, we were left with less than 60 days till launch date. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li><b>Branding <\/b><span style=\"font-weight: 400;\">\u2014 We had the naming, yet we needed to create the brand identity of the project and all visual elements library.\u00a0\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>User Persona<\/strong> \u2014 It was vital to define relevant <em>user personas<\/em> so that the whole team have a clear understanding and empathy to understand the users&#8217; needs and goals.<\/span><\/li><li><b>Content available <\/b>\u2014<b><span style=\"font-weight: 400;\">\u00a0we had hundreds of hours of raw footage, yet much of the material was not finalized: video intros, logo, brand design elements, links had to be added and last edits to be done.\u00a0\u00a0<\/span><\/b><\/li><li style=\"font-weight: 400;\"><b>Limited human resources<\/b><span style=\"font-weight: 400;\"> \u2014 overall, across the development of the project there was an average of 4 part-timers involved, including Producer &amp; Creator Delia Dobritoiu.\u00a0\u00a0\u00a0<\/span><\/li><li><b>Budget<\/b><span style=\"font-weight: 400;\"> \u2014 Given the fact that this was a <em>\u201clast-minute\u201d<\/em> approved project, never included in the annual budget, we could not count on huge amounts to spend. Therefore, we had to carefully plan every penny we had.\u00a0\u00a0<\/span><\/li><li><b>Budget<\/b><span style=\"font-weight: 400;\"> \u2014 Given the fact that this was a <em>\u201clast-minute\u201d<\/em> approved project, never included in the annual budget, we could not count on huge amounts to spend. Therefore, we had to carefully plan every penny we had.\u00a0\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0333c33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0333c33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eac9dfd\" data-id=\"eac9dfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45be9f5 elementor-widget elementor-widget-heading\" data-id=\"45be9f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution \u2014 c<b>hoosing <\/b><b>the pragmatic approach&nbsp;<\/b><b>&nbsp;<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df3db38 elementor-widget elementor-widget-text-editor\" data-id=\"df3db38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We decided to approach Pets of Champions as a startup project. We assessed our resources and defined an MVP (Minimum Viable Product). For Discovery team involved this was something quite new. It showed them a new way of managing a production project. A new way of doing things in the digital world.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94d1010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94d1010\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9964964\" data-id=\"9964964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27d55ff elementor-widget elementor-widget-image\" data-id=\"27d55ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/petsofchampions.com\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/elementor\/thumbs\/pets-of-champions-homepage-osn06d02v06orb5t81bt5tg2ev9tk0ggg6cxj4nkjs.jpg\" title=\"Pets of Champions &#8211; homepage\" alt=\"Pets of Champions - homepage\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02760e1\" data-id=\"02760e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6f2bd3 elementor-widget elementor-widget-text-editor\" data-id=\"c6f2bd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With such a digital-by-birth project and limited resources, we knew we had to settle for less than we actually dreamed of. We always had to remind ourselves that <\/span><i><span style=\"font-weight: 400;\">\u201cthere are perfect projects and launched projects.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Not the easiest thing to do when you have two perfectionists running the show!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As far as technology is concerned, there is not so much to tell. We decided to use Squarespace.com as a platform. Having <\/span><span style=\"font-weight: 400;\">around-the-clock IT support, hosting and a great variety of web of fully responsive templates were some of the reasons why. Plus, <\/span><span style=\"font-weight: 400;\">having an easy Content Admin User Interface was a critical factor having neither dedicated nor digitally-experienced people. We had no time for training people, and none of the interns worked with Content Management System before.&nbsp;&nbsp;<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6e137 elementor-widget elementor-widget-heading\" data-id=\"7d6e137\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal; white-space: normal;\">To Be Continued ...<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9752ab8 elementor-widget elementor-widget-text-editor\" data-id=\"9752ab8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No, this is not the whole story of how Pets Of Champions saw the light of day.\u00a0There are more things to say about how we made this project happen and the\u00a0content adventure we had.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-349187c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"349187c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13058f9\" data-id=\"13058f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96514b6 elementor-widget elementor-widget-text-editor\" data-id=\"96514b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-family: Lato, sans-serif; text-align: center; color: rgba(26, 26, 26, 0.7);\">Until then &#8230; e<\/span><span style=\"font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-family: Lato, sans-serif;\">njoy lots of heart-felt stories at <\/span><a style=\"font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-family: Lato, sans-serif;\" href=\"http:\/\/petsofchampions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">petsofchampions.com<\/a><span style=\"font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-family: Lato, sans-serif;\">\u00a0or follow the stories on Social Media. Don&#8217;t miss the memes on Facebook!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2253c0e elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"2253c0e\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid}.elementor-widget-social-icons .elementor-grid{grid-column-gap:var(--grid-column-gap,5px);grid-row-gap:var(--grid-row-gap,5px);grid-template-columns:var(--grid-template-columns);justify-content:var(--justify-content,center);justify-items:var(--justify-content,center)}.elementor-icon.elementor-social-icon{font-size:var(--icon-size,25px);line-height:var(--icon-size,25px);width:calc(var(--icon-size, 25px) + 2 * var(--icon-padding, .5em));height:calc(var(--icon-size, 25px) + 2 * var(--icon-padding, .5em))}.elementor-social-icon{--e-social-icon-icon-color:#fff;display:inline-flex;background-color:#69727d;align-items:center;justify-content:center;text-align:center;cursor:pointer}.elementor-social-icon i{color:var(--e-social-icon-icon-color)}.elementor-social-icon svg{fill:var(--e-social-icon-icon-color)}.elementor-social-icon:last-child{margin:0}.elementor-social-icon:hover{opacity:.9;color:#fff}.elementor-social-icon-android{background-color:#a4c639}.elementor-social-icon-apple{background-color:#999}.elementor-social-icon-behance{background-color:#1769ff}.elementor-social-icon-bitbucket{background-color:#205081}.elementor-social-icon-codepen{background-color:#000}.elementor-social-icon-delicious{background-color:#39f}.elementor-social-icon-deviantart{background-color:#05cc47}.elementor-social-icon-digg{background-color:#005be2}.elementor-social-icon-dribbble{background-color:#ea4c89}.elementor-social-icon-elementor{background-color:#d30c5c}.elementor-social-icon-envelope{background-color:#ea4335}.elementor-social-icon-facebook,.elementor-social-icon-facebook-f{background-color:#3b5998}.elementor-social-icon-flickr{background-color:#0063dc}.elementor-social-icon-foursquare{background-color:#2d5be3}.elementor-social-icon-free-code-camp,.elementor-social-icon-freecodecamp{background-color:#006400}.elementor-social-icon-github{background-color:#333}.elementor-social-icon-gitlab{background-color:#e24329}.elementor-social-icon-globe{background-color:#69727d}.elementor-social-icon-google-plus,.elementor-social-icon-google-plus-g{background-color:#dd4b39}.elementor-social-icon-houzz{background-color:#7ac142}.elementor-social-icon-instagram{background-color:#262626}.elementor-social-icon-jsfiddle{background-color:#487aa2}.elementor-social-icon-link{background-color:#818a91}.elementor-social-icon-linkedin,.elementor-social-icon-linkedin-in{background-color:#0077b5}.elementor-social-icon-medium{background-color:#00ab6b}.elementor-social-icon-meetup{background-color:#ec1c40}.elementor-social-icon-mixcloud{background-color:#273a4b}.elementor-social-icon-odnoklassniki{background-color:#f4731c}.elementor-social-icon-pinterest{background-color:#bd081c}.elementor-social-icon-product-hunt{background-color:#da552f}.elementor-social-icon-reddit{background-color:#ff4500}.elementor-social-icon-rss{background-color:#f26522}.elementor-social-icon-shopping-cart{background-color:#4caf50}.elementor-social-icon-skype{background-color:#00aff0}.elementor-social-icon-slideshare{background-color:#0077b5}.elementor-social-icon-snapchat{background-color:#fffc00}.elementor-social-icon-soundcloud{background-color:#f80}.elementor-social-icon-spotify{background-color:#2ebd59}.elementor-social-icon-stack-overflow{background-color:#fe7a15}.elementor-social-icon-steam{background-color:#00adee}.elementor-social-icon-stumbleupon{background-color:#eb4924}.elementor-social-icon-telegram{background-color:#2ca5e0}.elementor-social-icon-threads{background-color:#000}.elementor-social-icon-thumb-tack{background-color:#1aa1d8}.elementor-social-icon-tripadvisor{background-color:#589442}.elementor-social-icon-tumblr{background-color:#35465c}.elementor-social-icon-twitch{background-color:#6441a5}.elementor-social-icon-twitter{background-color:#1da1f2}.elementor-social-icon-viber{background-color:#665cac}.elementor-social-icon-vimeo{background-color:#1ab7ea}.elementor-social-icon-vk{background-color:#45668e}.elementor-social-icon-weibo{background-color:#dd2430}.elementor-social-icon-weixin{background-color:#31a918}.elementor-social-icon-whatsapp{background-color:#25d366}.elementor-social-icon-wordpress{background-color:#21759b}.elementor-social-icon-x-twitter{background-color:#000}.elementor-social-icon-xing{background-color:#026466}.elementor-social-icon-yelp{background-color:#af0606}.elementor-social-icon-youtube{background-color:#cd201f}.elementor-social-icon-500px{background-color:#0099e5}.elementor-shape-rounded .elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-b01f446\" href=\"https:\/\/www.facebook.com\/petsofchampions\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-c572420\" href=\"https:\/\/www.instagram.com\/petsofchampions\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-b761bac\" href=\"https:\/\/twitter.com\/petsofchampions\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-1f44d51\" href=\"https:\/\/www.youtube.com\/channel\/UC2MSLSMCEwry69ivGR1IRhg\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c31e504 elementor-widget elementor-widget-text-editor\" data-id=\"c31e504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And to give you a little push, here are some of the stories that will make your day a lot more fun and relaxing.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-872e92d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"872e92d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-551c7e6\" data-id=\"551c7e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf87e92 elementor-widget elementor-widget-image\" data-id=\"bf87e92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.petsofchampions.com\/champions-and-pets\/sarka-strachova-cant-imagine-a-life-without-a-pet\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/sarka-baloo-rhodesian-ridgeback-e1595083140341.jpg\" class=\"attachment-full size-full wp-image-12579\" alt=\"Sarka Strachova\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1046ff2 elementor-widget elementor-widget-text-editor\" data-id=\"1046ff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.petsofchampions.com\/champions-and-pets\/sarka-strachova-cant-imagine-a-life-without-a-pet\" target=\"_blank\" rel=\"noopener\">Interview with a great champion<\/a> who cannot imagine her life without her dog.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-10493d8\" data-id=\"10493d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-885914a elementor-widget elementor-widget-image\" data-id=\"885914a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/pets_35-e1595083916700.jpg\" class=\"attachment-large size-large wp-image-12581\" alt=\"Big Cats\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6ebd8 elementor-widget elementor-widget-text-editor\" data-id=\"ad6ebd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.petsofchampions.com\/animals\/save-tigers-project-cat-discovery\" target=\"_blank\" rel=\"noopener\">Project C.A.T.<\/a> \u2013 help ensure a future for tigers and other endangered wildlife\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-98c3edb\" data-id=\"98c3edb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf60d0c elementor-widget elementor-widget-image\" data-id=\"cf60d0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/climbinggoats.jpg\" class=\"attachment-large size-large wp-image-12571\" alt=\"Climbing Goats of Morocco\" srcset=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/climbinggoats.jpg 350w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/climbinggoats-300x300.jpg 300w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/climbinggoats-150x150.jpg 150w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/climbinggoats-270x270.jpg 270w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/climbinggoats-230x230.jpg 230w, https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/07\/climbinggoats-45x45.jpg 45w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f5424 elementor-widget elementor-widget-text-editor\" data-id=\"98f5424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A traveller&#8217;s encounter with the <a href=\"https:\/\/www.petsofchampions.com\/animals\/climbing-goats-of-morroco\" target=\"_blank\" rel=\"noopener\">climbing goats of Morocco<\/a> and the argan trees.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is a start-up project like developed for Discovery Networks Europe! A three-month project from briefing to launch!\u00a0<\/p>\n","protected":false},"author":2,"featured_media":12838,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pets of Champions - digital project @ Business Booster<\/title>\n<meta name=\"description\" content=\"Here&#039;s the brief story of Discovery Channel&#039;s Pets of Champions project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pets of Champions - digital project @ Business Booster\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s the brief story of Discovery Channel&#039;s Pets of Champions project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-11T14:59:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/08\/petsofchampions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/\",\"url\":\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/\",\"name\":\"Pets of Champions - digital project @ Business Booster\",\"isPartOf\":{\"@id\":\"https:\/\/businessbooster.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/08\/petsofchampions.jpg\",\"datePublished\":\"2014-03-21T13:27:36+00:00\",\"dateModified\":\"2020-08-11T14:59:04+00:00\",\"description\":\"Here's the brief story of Discovery Channel's Pets of Champions project.\",\"breadcrumb\":{\"@id\":\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#primaryimage\",\"url\":\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/08\/petsofchampions.jpg\",\"contentUrl\":\"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/08\/petsofchampions.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Pets of Champions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessbooster.ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pets of Champions \u2014 A Start-up Like Digital Project Approach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessbooster.ro\/#website\",\"url\":\"https:\/\/businessbooster.ro\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessbooster.ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pets of Champions - digital project @ Business Booster","description":"Here's the brief story of Discovery Channel's Pets of Champions project.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/","og_locale":"en_US","og_type":"article","og_title":"Pets of Champions - digital project @ Business Booster","og_description":"Here's the brief story of Discovery Channel's Pets of Champions project.","og_url":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/","article_modified_time":"2020-08-11T14:59:04+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/08\/petsofchampions.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/","url":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/","name":"Pets of Champions - digital project @ Business Booster","isPartOf":{"@id":"https:\/\/businessbooster.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#primaryimage"},"image":{"@id":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#primaryimage"},"thumbnailUrl":"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/08\/petsofchampions.jpg","datePublished":"2014-03-21T13:27:36+00:00","dateModified":"2020-08-11T14:59:04+00:00","description":"Here's the brief story of Discovery Channel's Pets of Champions project.","breadcrumb":{"@id":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessbooster.ro\/pets-of-champions-discovery\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#primaryimage","url":"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/08\/petsofchampions.jpg","contentUrl":"https:\/\/businessbooster.ro\/wp-content\/uploads\/2020\/08\/petsofchampions.jpg","width":1080,"height":1080,"caption":"Pets of Champions"},{"@type":"BreadcrumbList","@id":"https:\/\/businessbooster.ro\/pets-of-champions-discovery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessbooster.ro\/"},{"@type":"ListItem","position":2,"name":"Pets of Champions \u2014 A Start-up Like Digital Project Approach"}]},{"@type":"WebSite","@id":"https:\/\/businessbooster.ro\/#website","url":"https:\/\/businessbooster.ro\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessbooster.ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/businessbooster.ro\/wp-json\/wp\/v2\/pages\/83"}],"collection":[{"href":"https:\/\/businessbooster.ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessbooster.ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessbooster.ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businessbooster.ro\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":0,"href":"https:\/\/businessbooster.ro\/wp-json\/wp\/v2\/pages\/83\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessbooster.ro\/wp-json\/wp\/v2\/media\/12838"}],"wp:attachment":[{"href":"https:\/\/businessbooster.ro\/wp-json\/wp\/v2\/media?parent=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}