{"id":29,"date":"2014-03-17T20:05:04","date_gmt":"2014-03-17T20:05:04","guid":{"rendered":"http:\/\/demo.themegrill.com\/spacious\/?page_id=29"},"modified":"2020-07-15T13:49:14","modified_gmt":"2020-07-15T13:49:14","slug":"just-arrived","status":"publish","type":"page","link":"https:\/\/businessbooster.ro\/just-arrived\/","title":{"rendered":"Just Arrived"},"content":{"rendered":"\t\t
FEMININE LAB<\/strong>\u00a0is what we call a breaking record project born overnight and launched in exactly 1 month and on a very tight budget! We started in April 2020, a tough time for everyone, as we are sure you know … and launched it on May 20. Yet, what made this project possible was our client commitment to make a dream come true and listened to what we had to say in terms of overall strategy.\u00a0\u00a0<\/p> We are delighted to have made a dream come true, an empowerment for all Romanian ladies.\u00a0 Chapeau to the amazing founding ladies at Feminine Lab\u00a0\u2014<\/span>\u00a0Oana Silvia Filip, Georgiana Dragomir, Andra Gavrila, Oana Caplan and Ana Maria Bogdan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Feminine Lab calls itself a lab for the soul where women are guided to rediscover themselves and heal their feminine aspects.\u00a0\u00a0It is a community where women are helped and empowered to live in harmony, to give and to receive, while\u00a0 manifesting their Authentic Self.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t As in the case with any digital project, we met the client and did the brief together so we can speed up the process.\u00a0<\/p> With the support and dedication of our designer and business partner, Mihaela St\u0103nic\u0103, we proposed our client a visual identity solution that reflected Feminine Lab’s five core values as well as the brand’s\u00a0<\/span>key attributes (playful, joyous, colorful).\u00a0<\/span><\/p> The Flower Heart Mandala<\/em> represents in a subtle way Feminine Lab’s five core values as well as the natural elements they are associate with. Namely, each hand-drawn heart color stands for:<\/span><\/p> The style of all visual elements had to relate to freedom , movement, flexibility, so we went for watercolor drawings and paint brush elements. This choice allowed us a great degree of flexibility when it came to creating content for social media channels. You can see for yourself on Feminine Lab Instagram account page<\/a>.\u00a0<\/p> In addition, it gave the client many option in using cost-free design elements and for a start-up NGO that’s really great.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t UX Design & Information<\/strong>\u00a0\u2014 s<\/span>imple and stylish design, easy to customize and maintain layout.\u00a0 User-friendly navigation and information architecture. Clear call to action buttons and link names. Easy to find contact page.\u00a0<\/p> Platform\u00a0<\/strong>\u2014<\/span>\u00a0Wordpress & Flash Pro template from Theme Grill … a choice for reasons of content-fit structure, delivery speed, ease of use, consistent theme updates and mobile responsiveness.\u00a0 MailChimp was the obvious email marketing solution.\u00a0<\/p> Web hosting & maintenance services<\/strong>\u00a0\u2014<\/span>the client chose Buckminster, a technology business partner we work with able to take care of everything no woman wants to deal with \ud83d\ude42 …\u00a0“the tech stuff”.\u00a0<\/em>Of course, there were plenty of choices, yet our supplier had to be great at simply explaining the complicated stuff, fast in responding to new requests and always reliable<\/p> Visit femininelab.ro website!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t For Feminine Lab team we created a minimalist Content Strategy which included deliverables such as editorial policy, editorial calendar. We also provided a basic guidelines for SEO-friendly content writing style guide with clear examples.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
The Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
The Project & Deliverables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
The Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
Visual Identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
Feminine Lab Website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Content Strategy & Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
<\/span>For Feminine Lab Instagram account we created several templates easy to update and use by non-technical people. Fotor.com gave us and the client the freedom to fast deliver various templates not just for social media channels, but also other types of marketing materials (standard-size banners, invitations, wallpapers etc).\u00a0\u00a0<\/span><\/div>